March Madness

March Madness is the time of the year where people go online during work or school to check the scores and highlights of what happened in a particular day.  There is so much activity on social media that happens during this time and many updates appear on Facebook and Twitter.  This helps these sites as many different people use the sites more than often to look for updates of the scores and to see what other people think about the comments from a particular game.  Individuals also share amazing links to outstanding dunks or buzzer beaters which can gain likes or be shared with a great amount of other people. 

This year’s Cinderella story was Florida Gulf Coast and Wichita State who performed well above average.  With wins over top ranked basketball teams and players who rose to the occasion, these teams’ flooded social media with amazing stories and textbook upsets. News and information about this type of basketball, increases people’s use of social media because they are interested in what their friends say about these teams and whether or not the brackets they filled out are busted or treasured. 

Brackets are another source of social media as people talk about what teams they hope will win a game and whether or not higher seeds will beat a lower seed in a basketball game.  There are also advertising on the brackets which can be traced back to Facebook or Twitter which increases the publicity of a certain bracket. All this information helps people come together and connect with each other in a way such as socializing even if it is through sports teams and complicating on who will win a basketball game.  Without March Madness there would be less people on Social Media sites and less activity with what goes on during the month of the tournament.  This is a great example of how something so little can be used by millions to come together and socialize.