Consumerism and The Green Party

What do third parties, like the Green Party and consumerism have in common?  It is my belief that just how a third party can never be successful neither can a subculture.  In the American politics system a third party can never become a prominent thing.  When a third party begins to have a big following eventually the Republicans or Democrats will adopt the ideas that made them popular.  It is the exact same for subcultures.  As soon as they start becoming a popular trend, a big company exploits them.  For example, the organic movement is like the third party having a popular policy.  Then all the major companies start adapting to these to give the people what they want.

I think as consumers and voters, this is often done without us realizing it.  No company is like yes now this new “branding” is to exploit the fact that you’re a hipster.  No politician is like yes the third party was right.  They just discretely mildly change and adopt their ideas. 

A lot of cool hunters get mad for “selling out.” In politics avid supporters are they exact same.  They get mad at the politician for caving in.  Really in my opinion, they should be excited their ideas have become mainstream schools of thought.  Why do they get so mad to share things they love with other people? Why is it uncool as soon as your friends want to do it to? I just don’t get it.