Tuesday, March 26, 2013

Military Sponsorships of Movies and Sports

After today's discussion, I began questioning whether or not it was ethical for the military to sponsor movies and promote them. I really do not see the problem with it. The movies, such as Pearl Harbor, Act of Valor, and Zero Dark Thirty, are all about the lives of soldiers serving in different combat situations. Act of Valor even casted Navy Seals as the lead roles in their movie. If anyone should be able to promote and sponsor the movies, it should be the military. The lives that these actors and actresses portary believed in the military's cause enough that they were willing to give up at least four years of their lives and possibly even their lives. The military is the only thing that really makes sense to be promoting these movies. If a cosmetics or jewelry company were the ones promoting these movies, I would laugh at the possiblity of the movie being realistic or true to what happened. The military should be allowed to promote movies and promote their ideas in these kind of movies, as well as in sports.
About a year ago, there were attempts to take away military sponsors from various sporting events, such as NASCAR. However, when debates came up in Congress, I think Representative Bill Posey said it best. "We have a volunteer military and they have to advertise for recruits somewhere. ...Do you think they should advertise at the philharmonic? Or maybe you think they should advertise at the ballet. We could surely get some burly, mean paratroopers if we advertised at the ballet." While his sarcastic tone can be offensive, he has a point. Companies and employers advertise in places where they think that they will have the best outcome and have the best options as employees. If the military thinks that they will have the best recruits from advertising in movies about military life and war, as well as at specific sporting events, what is the real harm?

Quote from article "Pressure grows on military to end sports sponsorships" at http://kdhnews.com/military/pressure-grows-on-military-to-end-sports-sponsorships/article_c8346416-e8ee-11e1-9d35-001a4bcf6878.html

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