In our reading for today (2/19) there were a few examples of cultural jamming that lead to parody in various advertisements. For example, The Gap and how they used to promote buying khakis with various celebrities and how they were "made fun of" with the statement that "Hitler buys khakis". Now, being an advertising major, I have studied a ton of instances to which this has happened to major brands. I know that the people on the brand side of the busieness absolutely hate when this does happen. However, from an advertising standpoint, it brings additional exposure to your brand.
Sure, in the case of The Gap, it was not good exposure and in most cases it is not great exposure. But even in the bad instances, people, for the most part, recognize the parody and always go back to the brand.
http://www.adpunch.org/most-interesting-parody-ads-in-the-world.html
Take these parody advertisements in this above link. Each one of these makes you open your eyes towards the brand but in most cases, we are not going to stop eating McDonalds or will not stop drinking Absolute. These ads just show us the humor in the brands that we know and love. Perhaps this is just my opinion due to the fact that I am around these conversations everyday, you be the judge.
No comments:
Post a Comment