Today in class we discussed the power of the media in
correlation with male and female messages. I agree that young women are more
glorified then the men characters on these shows produced by Nickelodeon and
Disney. In shows such as ICarly Spence, Carly’s brother, is portrayed as a
dimwitted older brother who provides for his sister, but only her food and
shelter. Carly is seen as the intelligent young girl who creates her own
business and she isn’t even out of high school yet. I think these shows are
aiming high for young girls but completely ignoring their male audience.
I was a nanny for a nine-year old boy and a six-year old
girl. Both enjoyed watching the same shows on Nickelodeon and Disney but the
male characters were not as strong as the females. I noticed that Devon (the
boy I watched) loved watching old westerns such as Bonanza and classic western
movies. I had always thought that was strange because the only other person I had
known to watch those shows were my grandparents, but then it started to make
sense to me. The men he was watching in these shows were action stars to him
but without so much violence. The shows are about cowboys and Indiana’s but
there is not much violence because of the times these shows were created. Devon
had to look to these shows so that he could know that he could be strong and
powerful without hurting others in any way. Now whether this is what he
actually think or this is my interpretation, but I think those shows are still
the apex of television for younger children.
Addi, the little girl I babysat, enjoyed ICarly, Zoey 101,
and Big Time Rush. I found this interesting too because these shows seemed
almost too old for a six/seven year old girl. There were situations where I am
sure Addi did not understand the conflict within the show, but I think her real
reason for watching these shows was because she enjoyed the music and the
crappy jokes. I do not think this is always bad to have younger girls seeing
more mature content but I think there needs to be a very fine line. Some of the
materials on these shows are not always appropriate and when they become
appropriate for a certain age the people want to watch even more mature shows.
I think it is a never ending cycle.
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